Laundry made easy: CheatSheets is a new-to-world laundry brand designed for people who cherish their clothes. From all-purpose to specialty formulas like Swim and Gentle, every sheet is crafted to care. We worked with the founders on positioning, design strategy, and tone of voice to bring their vision to life. The identity is rooted in fashion—from the logo tucked into patterned “fabric” to care-label inspired icons—paired with clear, purposeful language that makes laundry feel like second nature.