Redefining Health from the Inside Out: BODi (formerly Beachbody) was ready to expand their legacy in fitness and nutrition to include mental and emotional wellbeing. We helped them define and design a new masterbrand that embraces “Health Esteem”—a more holistic approach to personal growth. The result is a flexible system that celebrates transformation of all kinds, with a vibrant California-inspired palette, a typography system that ranges from bold to soft, and a photography style rooted in warmth, diversity, and encouragement.