Rooted in the Community: Southern Pines is a craft beer company with deep local roots. We led a full rebrand to better reflect their values, personality, and the care that goes into each brew. Inspired by the trees that lend the brand and their locality its name a new monogram was developed that stands tall and welcoming. The updated green grounds the new packaging system, which pairs bold type with conversational messaging. Limited-time-only cans flex the system to show off the brand’s playful side and ever curious nature, let’s see what comes next!